By 1959, the Doublemint twins were 21-year-old Jayne and Joan Knoerzer. Over time, the twins that were used for the Doublemint ads became older, prettier, and more marketable to a US audience. In the beginning, the spokes kids were always dressed in matching clothing, and they were not that old. By the early 1900s, Doublemint ads were posted in 62,200 street and subway cars all across America.ĭoublemint began to be marketed by identical twins in 1939. There have been other really creative advertising ploys that the company has used, such as mailing all 22-year-olds in the company address book a few sticks of gum on their birthday. In 1919, they used this tactic again to send three sticks of gum to everyone in the phonebook. It is likely that this flavor and the concept of fresh breath have, in part, become associated due to the presence of Doublemint gum.Įarly advertising efforts were really creative, and Wrigley even mailed out three sticks of Doublemint gum to everyone whose address they had at the time of the product landing on the market. It’s a bit of a chicken or the egg question when you consider if the gum market of today has decided that mint is the right flavor for breath freshening or if Doublemint helped make the consumer market believe this. READ MORE: Fun Dip (History, FAQ, Nutrition & Pictures) Doublemint is one of the oldest gum products to still have a large market share in the US today, and Wrigley continues to view this as one of its flagship products. This might say something about the tolerance for strong minty flavors among most people, or it could have to do with the wildly successful ad campaigns that have been associated with Doublemint from the start.ĭoublemint gum has always been extra-minty due to the age which gave it life, and people continue to love the powerful mintiness of this gum product even today. Many people purchase clove gum products just to experience the unusual nature of this older version of modern chewing gums, but the clove flavor is so strong that it is not a widespread success like Doublemint.

As a result, gums were made to be very strongly flavored as compared with modern gum products.Īn interesting fact about Doublemint gum is that it landed on the market at the same time as Adams’ Clove Gum which is one of the strongest-tasting gums that is still sold today. Gums and sweets were still being used to deliver medications during the early 1900s, and gum was more often associated with breath freshening than anything else.

The original advertising that was done during the launch in 1914 stated that there was “double the mint” in this gum product. The name of this product was always intended to communicate that it offered double the flavor.